America’s # 1
Tide
It took Tide 70 years and a few very vital steps to become America's #1 Detergent. In this anthem, Tide shows how it has worked every day, with every load, to take care of American families for decades.
Role: Senior Art Director
Agency: Saatchi & Saatchi NY
Director: Johan Perjus
Tide “Mud Pies”
Modern Family's four-year-old Jeremy Maguire candidly shares stories about the messy things he gets into. Tide, being America's #1 Detergent, allows kid's to be kids and can therefore handle, in the words of Jeremy,"meatball pockets",…"mud pies" and pretty much anything else.
Role: Senior Art Director
Director: Giovanni Messner
Agency: Saatchi & Saatchi NY
