Through a PSA anthem and social awareness video, Tide was able to remind viewers that children are curious explorers who are quick to pick up small items around the house. In addition to medications, furniture and tools its important to keep Tide Pods (and other pod brands) away from inquisitive little hands.

This PSA was produced in 2016 and continues to run through 2024.

Role: Senior Art Director
Director: Giovanni Messner
Agency: Saatchi & Saatchi NY