In a competitive breakfast on-the-go category, belVita Soft Baked launched #MorningWin Swag Shop a social campaign to boost awareness. A QVC-esq online pop up where users won stuff by simply tweeting a #MorningWin of their own however big or small. Winners received the swag in the mail along with a sample of belVita Soft Baked.

Role: Designer, Art Director
Production: In-house
Agency: Droga5