For Suave Men, we embraced its legacy as an affordable no-nonsense brand by cutting the BS out of men’s grooming. While also elevating the brand’s identity with a modern look and feel that is bold, clean and unexpectedly highlights quality ingredients.

The visual narrative speaks directly to the Savvy Essentialist, a person who values ease and performance. From shower to style, Suave for Men makes self-care simple and effective because taking care of yourself should not always feel complicated.

No fuss just straightforward, reliable products that get the job done.

Role: Creative Director
Director: Magma
Agency: MATTER