“My neck, my back…”

Never thought my team and I would start a C-suit in person client meeting singing Khia’s iconic lyrics. 🎤 ✨

But we did. And here we are.

“Let Your Body Body” is more than a Whole Body Deo product demo, it’s an empowering stance that freshness and confidence belong everywhere.

The stigma around sweat, odor, and chafing led us to a bold, pop culture twist on Khia’s ‘00s hit "My Neck, My Back," reimagined and produced by recording artist CHIKA as "Let Ya Body Body". This remix transformed the track into an unapologetic product demo, featuring CHIKA herself, and showing how Dove’s Whole Body Deo works on the entire body and most importantly on the spots referenced on the track (IYKYK). Rooted in Dove’s mission to redefine beauty standards, our campaign uplifts rather than shames, connecting with Gen Z to Gen X women through nostalgia, cultural joy, and the confidence to let their body body.

Aired during the Grammy Awards and has taken off on social, generating organic brand love, memes and even little shoutouts to the creative team.

Role: Creative Director
Director: child.
Agency: Ogilvy New York