“My Neck, My Back…”

Never thought my team and I would start a C-suite in person client meeting singing Khia’s iconic lyrics. 🎤 ✨

But we did. And here we are.

“Let Your Body Body” is more than a Whole Body Deo product demo, it’s an empowering stance that freshness and confidence belong everywhere.

The stigma around sweat, odor, and chafing led us to a bold, pop culture twist on Khia’s ‘00s hit "My Neck, My Back," reimagined and produced by recording artist CHIKA. This remix transformed the track into an unapologetic product demo, featuring CHIKA herself, and shows how Dove’s Whole Body Deo 72h odor control works on your neck, your back… and your entire body. Rooted in Dove’s mission to redefine beauty standards, our campaign uplifts rather than shames, connecting with Gen Z to Gen X women through nostalgia, joy, and the confidence to let their body body.

Aired a :30 during the Grammy Awards and has taken off on social, generating organic brand love, memes and even little shoutouts to the creative team.

Because we give our audience what they want, a :30 was simply not enough. We launched a full length music video “Let Your Body Body” Ft. CHIKA that dropped in Spring just in time for warm weather.

Role: Creative Director
Director: CHILD.
Agency: Ogilvy New York + UK