The List
Citi
68% of transgender people don't have any identity documents that reflect their name (National Center for Transgender Equality). Citi became the first major U.S. bank to do something about that - enabling transgender and non-binary customers to update their names on their credit cards through our campaign Now That You See Me. In collaboration with transgender and non-binary colleagues, casting and crew we were able to make an authentic spot that depicted them in a way they’re not often seen in media: as themselves. Happy. Successful. In love.
To date 9,323+ names have been changed. | citi.com/updatemyname
Role: Associate Creative Director
Director: Cole Webley
DP: Bianca Cline
Agency: Publicis New York
The One Show 2021: Merit, TV & VOD Long Form Single
Webby Awards 2021: Winner, Video | Diversity & Inclusion
Shorty Awards 2021: Winner, Best Use of Branded Content
Shorty Awards 2021: Winner, Best LGBTQ Community Engagement
Shorty Awards 2021: Winner, Best Use of Short Form Video
Shorty Awards 2021: Finalist, Best in Financial Services
Muse Creative Awards 2021: Platinum, Video | Diversity & Inclusion
Muse Creative Awards 2021: Platinum, Video | TV Ad
Muse Creative Awards 2021: Gold, Video | Financial Services
FCS Awards 2021: Gold, Branding and Advertising | Television
FCS Awards 2021: Gold, Digital Media | Web Video
FCS Awards 2021: Bronze, Branded Content | Video
FCS Awards 2021: Winner, Best in Show | Consumer Retail
New York Festival Awards 2021: Silver, Financial Advertising: Consumer, Credit Card
New York Festival Awards 2021: Bronze, Financial Advertising: Consumer, Corporate Image
New York Festival Awards 2021: Bronze, Financial Advertising: Use of Discipline/Medium, Film/TV
Awards.
156M+ earned media impressions
60M+ paid digital media impressions
10M+ video views
9,323+ name updates and counting