The Maxx You Project, in its third year, continued its mission to help women everywhere embrace their individuality and the changes that come with every stage of life. “The Changing Room,” a one-time only immersive experience for women aimed at igniting conversation around the critical role that change has on individuality through interactive display mirrors, talent keynote speeches, panel discussions and individual story recording booths. "The Changing Room" was a physical manifestation of the brand’s core mission of supporting everyone’s personal journey. Women had the opportunity to hear other stories of change through interactive mirrors. When they stepped up to a mirror they saw their own reflection, the mirror then reacted to their presence turning from a reflective surface to a life-size video screen that played stories of other brave women who navigated their own journeys of change.

Influencers, actress Lea Michele and fashion author Lauren Scruggs were among the panel discussions.

Role: Associate Creative Director
Agency: Edelman New York
Production: RadicalMedia