For International Day of the Girl, Citi wanted to highlight their continued support of more women in leadership roles. So Citi Foundation announced its partnership with the Girl Scouts, promoting their new Civic Engagement Badges designed to help close the leadership gap for women. When we learned that more Girl Scouts end up as leaders in tech, business, and government than any other organization. It got us thinking about where change comes from.

Role: Associate Creative Director
Director: Øcean Vashti Jude
Agency: Publicis New York