Target announced their in-store launch swimwear collection that consisted of 1,700 different styles. In addition to the numerous designs available, Target removed the stress out of swimsuit season and brought joy back to the beach by providing a social campaign that was relatable to every beach-goer. The campaign highlighted an assortment of swimwear for all sizes, meant to inspire everyone to have fun while rocking their favorite swimsuit. To further body positivity, absolutely no retouching was done throughout the campaign to celebrate women and encourage them to embrace the beauty of their own bodies.

Role: Associate Creative Director
Photographer: Arthur Belebeau
Agency: Mother New York